Looking to optimize your content marketing for SEO

Looking to optimize your content marketing for SEO

  29 Nov 2021

If you are trying to optimize your content marketing for SEO, certain factors should be taken into consideration. Here are some tips to help you get started. Too much reading, not enough doing? Feeling overwhelmed? Take action with this free download to discover how to create a simple plan for your content strategy. SEO consultants Brisbane focus on content marketing they ensure that the long form content don’t have duplicates and it is also keyword rich kind of content.

What is the purpose of your content?

Is it meant to answer questions about your business or to increase traffic?

Will it be used as an educational resource, or will it inform people about your company’s product or service offerings?

Determining the point of your content will help you edit and organize it accordingly. Whether you are creating text or video content, the same rules apply. Your content should be easily digestible by readers. If they cannot understand what you are saying, they will not stay on your site for long; instead, they will click away to find something that is more relevant and understandable.

Make sure that your content can be easily found by search engines by making good use of keywords throughout the text and in the title of the article. In addition, remember that Google values originality in its search results. That means that copying and pasting from other sites is likely to do more harm than good when it comes to ranking in Google searches.

If you’re a content marketer, then you’re probably well aware that producing content isn’t enough. You also need to make sure the right people find it. That’s where search engine optimization (SEO) comes in — and SEO is more important than ever.

The latest data from the Content Marketing Institute and MarketingProfs show that:

More than half (55%) of B2B marketers say that SEO is the most important tactic for driving traffic to their sites.

Fifty-eight percent of B2C marketers say search engine optimization is their most important marketing tactic, as well as the most challenging one to execute successfully.

Many brands are doubling down on content marketing as a way to generate leads and increase sales, but they need SEO to help them get there.

With so many marketers investing so much time and energy into content marketing, we were curious: What do they find most challenging about SEO? After surveying hundreds of marketers and digging through the data, we discovered several major issues:

Lack of visibility into what’s working and what’s not . Of course, it’s hard enough just to produce great content — then you have to measure how it’s performing. Forty-two percent say lack of visibility into performance is their biggest challenge.

Your articles don’t have to be long and detailed, but they do need to be optimized for the right keywords. Keyword research is a crucial part of content marketing, as it helps you create content that will rank well in search engines and allow your audience to find you more easily.

There are many ways to find out the most-searched terms and phrases related to your business and industry, but here’s one effective method:

1. Research the top 10 results for your keyword phrase. You can do this by manually searching for related keywords until you find a site ranking on page one, or you can use free tools like the Google Keyword Planner .

2. Read through each article to make notes about their content, format and length. Look closely at the title tags, subheadings, image descriptions and any other text within the article. Add these notes to a spreadsheet.

3. Find contact information for each author or editor of each article you’ve included in your spreadsheet, then send them an email asking for feedback on your own proposed content. Try to get them to tell you what they liked about their own content, how they wrote it and what kind of information was helpful for their readers. This feedback will help guide your own efforts when creating.

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